Hello Salty babes.
We would love to take you through our journey from the beginning to these current times, two thousand and twenty two.
My name is Bek, and I am the owner & designer of Salty Swimwear, founded in 2014. After years of obsessing over bikinis, sunshine and saltwater, I was able to combine all elements and create a brand that lives passionately through me and gravitate towards becoming a well known label who can provide for all ages and non gender specific.
And, through the inspiration of those around me and being able to travel freely for work and leisure, the dream of starting Salty fell into place.
Salty Swimwear originated solely as a children's swimwear label.
Here’s how -
Studying at university as a teacher, working as a nanny and a swimming instructor in Sydney meant I had my hands full. Although this placed me in the perfect position where I quickly noticed a lack of variety for stylish yet practical children’s swimwear within the market.
This was a side job that would soon become larger than anticipated.
Samples were produced and tested on my two nieces, they were my models for Salty’s first ever photoshoot. After launching the first mini collection which turned over within one week, I knew I had the potential to grow and expand further.
Children’s swimwear was always our main focus and target market, although in 2015, working in Greece, on a Greek island named Ios, I was given the opportunity to start designing and selling adult’s swimwear. The island has a large intake of tourists, locals and expats, a new bikini for the summer lifestyle was every girl's desire, there, my adult’s swimwear ……..
This gave me the inspiration to start creating and designing my next collection. This was executed at my home away from home - Bali, Indonesia. It was there I spent the next few months with my small team creating content and finalising the entire range ready to launch in Australia.
The hustle then began back in Aus, I was on the road from 4.30am, driving three hours to sell at markets down the east coast. Setting up stalls solely and making this dream become a reality. I was out to share Salty with the world and was determined and eager for my hard work to pay off.
By 2018, teaching was no longer on my mind, I then decided to pack my bags and move to Bali full time to pursue the brand creator dream. As the production team was located there it meant my full time attention and focus could be redirected on Salty. Moving to the island where salty was being created gave me the chance to dive in further, create faster and expand the brand within the community offline and online. There I was able to work remotely with some beautiful mummy bloggers and build a sustainable swimwear label.
The last few years at Salty have moved fast, with many collaborations, photoshoots and now back living (due to covid) in Australia, where I have now created a new Salty HQ, located in Byron Bay on the northern east coast of NSW. This new stunning office space has given me the chance to create from afar with the Bali team and spread the Salty love directly from Aus.
Until the next move…. I will be living here in Aus, shooting and launching something new very soon. Stay tuned Salty babes, I know you’ll love it as much as I do.
SS 14/15 GREEK ISLANDS
SS 15/16 BALI
SS 16/17 HAWAII
SS 17/18 AUSTRALIA
SS 18/19 CARIBBEAN
SS 18/19 BUTTERFLY FLORAL
SS 18/19 RETRO RAINBOW
SS 18/19 BOHO BIRDIE
SS 19/20 FLORAL FLAMINGO
SS 19/20 VINTAGE FLORAL
SS 19/20 POSIES
SS 19/20 SALTY X THE NAME NEST
SS 20 AUSTRALIA- WIRES DONTATION PIECE
SS 20 WILD ONES
SS 20 DAY DREAMER
SS 20 MUSE
SS 20 WILDFLOWERS
SS 20 SHAYANA
SS20 SALTY X ILF
SS 21 DAISY DAYS
SS21 LOVE THE SEA
SS21 SALTY X ILF 2.0
SS21 PRETTY PAISLEY
SS21 SUMMER OF SALTY
SS21 WILD HONEY
SS22 BIRDIE RAE